Figured I’d give something different a shot at the library, so I checked out Blink. It is pretty much about the first 2 seconds of making a decision. It was pretty interesting stuff.
There’s a ton of real world examples and how split second decisions are usually as good and many times better than a well researched decision. The whole simulated battle with the side with all the additional information losing to the less informed one was really interesting. More information means more time to process, and many decisions just don’t have that much time available.
I kept thinking to work where I see areas that need to form a committee to form a committee to evaluate everything, etc. I see it all the time, and usually the result is no decision seems to be made. Perhaps I should recommend this book to some people I know ;-)
Working on the web, and constantly analyzing a users behavior really has a lot of similarities with the Blink theory. It was weird, I felt as though I had read this book before since so much of it has been applied to when I develop things for the web.
Interesting read.