I’ve always enjoyed my experiences using Amazon, whether it was buying a book, gift, using their AWS services and more. So when I saw The Everything Store, deciding to read it was a pretty simple call.
While I’ve always had a great deal of respect for what Amazon has been able to grow and offer as a business, I really didn’t know too much about it’s growth and their founder other than a few interviews on 60 Minutes or 20/20 that I caught bits of.
As it turns out, while I’m still as impressed as I was by their accomplishments I’m a bit bummed to learn just how they were accomplished. While it’s natural to become sort of a “villain” once you dominant an industry, some of the examples of just how ruthless and cold Amazon’s business tactics are a bit of a turn off to read about.
Granted no successful mega corporation is all sunshine and rainbows, but I still like to think in a foolish way that they might be. Oh well, I still am very pleased with Amazon’s customer service and would continue to do business with them, specially now that they are offering coupon codes on websites like Raise.